Blog | 07/11/17

Ten Streets: Making a Masterplan

By Neil Lucas (Partner, HOW Planning) and Hazel Rounding (Director, shedkm)

“There is no point in designing a new place if people don’t want to go there, stay there, or simply can’t get there.

That may sound like stating the obvious – but in the business of placemaking it is vital to understand this from the get go.

We’ve both been involved in numerous complex and award-winning masterplans in Liverpool and across the country, including Liverpool ONE, Knowledge Quarter Liverpool, Ruskin Square Croydon, and Circle Square Brighton.

To be successful such masterplans need to be firmly rooted in their local context. We know what works and what doesn’t.

We see Ten Streets as a unique opportunity to create something new for the city, knitting into positive regeneration elsewhere, but creating an area with its own identity that can draw footfall, jobs and visitors north from the current city centre core.

HOW and shedkm firmly believe in good and innovative placemaking: using the existing qualities and heritage of a place to its advantage to avoid creating homogenous and identikit masterplans.

This is why we were appointed by Liverpool City Council to develop a masterplan and Strategic Regeneration Framework (SRF) for Ten Streets.

It would have been easy to see the Stanley Dock complex as the only prize asset in the area, proposing demolition of all other buildings to create a blank canvas for future development.  That would, however, have eroded the very essence of the place.

The first thing we did was to walk the Ten Streets to assess all buildings from an architectural, historical, and structural perspective, regardless of ownership or use.

Our starting point was to retain what is special about the area and spot the potential in the existing built fabric.

We have created a design code to ensure the best buildings are kept and character of the area is retained through a mix of old and new within controlled height parameters and material palette.

Retaining business, innovation, creativity, and jobs at the heart of Ten Streets is fundamental to the vision. This gives it a purpose and will allow it to thrive. 

There is a place for residential, hotels, and leisure in the masterplan, but an affordable employment ‘heart’ is crucial to the success of the area.

Consultation is important. There are lots of voices and we have been honest, listened, and responded. And will continue to do so.

This SRF pulls together our vision and masterplan ideas to provide a set of building blocks to guide the exciting future of Ten Streets.

It’s a future we are proud to be playing a part in.”


  • The draft Ten Streets SRF is available to view on the Ten Streets website with feedback forms available to collate comments.
  • Deadline for responses is Tuesday, 21 November.